| |Co.op mart (COOP, SaiGon COOP , 2011) |Viet fashion (Ninomaxx, 2010) | |Growth |Product development |Creating some new products which are belong to their brand. |Publishing new collections to market in a season or yearly. They change style, colour, kind of | |strategies | |Selling them in the old market with low price and same |fabric, shape, etc to attract people in the old market. Changing all the time and making some | | | |quality. |new things are the ways to develop products. Which strategies are usually application for the | | | | |fashion industry. | | | |Similarity: This marketing strategy makes firms have diversity large product which easy to meet need of customers, attract them buy goods. It reduces risks in | | | |business by dividing it into many different part. Both company successed with this because they made it suitable for their business. | | |Market development |Co.op mart opened an agency in Hanoi after a long term |When Viet fashion affirmed a steady position of fashion industry in Vietnam, then they expand | | | |developing strongly in South of Vietnam. |their system to other area like EU, Asia, Middle East, etc. | |Branding |Co.op mart is the supermarket so they can't make a completely |Owing to the brand reputation, Viet fashion concentrate on extending brand by produce...
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