Introduction to fashion

Topics: Fashion, Clothing, Fashion design Pages: 22 (6063 words) Published: May 27, 2014
Diploma in Fashion Design

Principles of Fashion



Diploma in Fashion Design

Unit 2
Principles of Fashion
On successful completion of this unit the learner will be able to: Explain how the elements of fashion appeal influence the purchaser Describe the classification of clothing according to their use and types Explain factors which affect the decision to buy in fashion

Describe the process of the product development in fashion industry Explain the main areas of fashion wear production including an understanding of the key terms, concepts, facts and principles, rules and theories of the field, discipline or practice.

Fashion Design
One of the most important factors which differentiate humans from other animals is their use of clothing. It is used not simply to provide a micro-climate for the wearer's body, but also to conceal the body and reveal its wearer's status and personality to others. To satisfy this concealing and revealing process diverse kinds of clothing are used. One of the most mysterious aspects of clothing is fashion.

Clothing expresses status; social class is apparent in the boss's business suit and the worker's jeans at work, although this difference may disappear at the weekend. Clothing changes when the wearer leaves the cradle, enters primary school, secondary school or university, on starting work, on getting married, on gaining promotion. Even death has a special wardrobe, both for the dead and the mourners. Clothing establishes a person's identity; reflects the wearer's goals and moral principles; communicates self-assurance or the lack of it; and conveys the activity a person is about to engage in. Clothing may also be used as costume, to represent something a person is not; and as a uniform to denote a person's membership of a defined group. Fashion in the narrow sense of the world means the changing form of clothing. These originate from peoples need to be adorned and admired but also allow the opportunity to enhance personal style or indicate a position in society. Fashion is not the only consideration in developing a garment for a market. The overall appearance (style) as well as the utility value (fitness for purpose, aftercare).

Creating or styling the appearance of a person with reference to clothing, accessories and beauty in corresponding with the personality of any individual is fashion designing.

Diploma in Fashion Design

Fashion Design Terms
A fashion designer conceives garment combinations of line, proportion, colour, and texture. He or she may or may not know how to sew or make patterns. Formal training is always essential, yet most fashion designers are formally trained (apprenticed) and schooled. A pattern maker drafts the shapes and sizes of a garment's pieces with paper and measuring tools, and, sometimes, an AutoCAD computer software programme, or by draping muslin on a dress form, the original way. The resulting pattern pieces must compose the intended design of the garment and they must fit the intended wearer. Formal training is essential for working as a pattern marker.

A tailor makes custom designed garments made to the client's measure; suits (coat and trousers, jacket and skirt, etc).
A textile designer designs fabric weaves and prints for clothes and furnishings. Most textile designers are formally trained as apprentices and in school. A stylist is the person who co-ordinates the clothes, jewellery, and accessories used in fashion photography and catwalk presentations of clothes collections. A stylist also is a designer whose designs are based upon extant things, trends, and the collections of other designers. A buyer orders stocks of clothes for shops, chain stores, and other types of stores. Most fashion buyers are trained in business studies.

A teacher of fashion design teaches the art and craft of fashion in art schools and in fashion design school.
A custom clothier makes custom- made garments to order, for a given customer. A...
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