Mango Report

Topics: Clothing, Brand, Retailing Pages: 5 (1335 words) Published: August 25, 2013
A
PROJECT
REPORT
ON
“MANGO AS AN APPAREL MANUFACTURING BRAND”

Submitted to: Submitted by: Dr.Indu Gupta Ranjeeta Nongthombam PGFD-II

ACKNOWLEDGEMENT

First of all, I would like to thank the Almighty for showing me the path whenever I am in despair and the blessing showered upon me to complete the task. I would like to thank my parents for giving me emotional support whenever needed and their words of encouragement without which it would have been difficult to complete. I would like to show my gratitude to my mentor Dr.Indu Gupta for providing me support, help and guidance without which it would not have been completed. I express my thanks to the Director of Satyam fashion Institute, for extending his support. Last but not the least I would like to thank my friends who has given me moral support to complete this project report. Without the support of these wonderful people, it would have been difficult for me to complete my assigned task and indeed thankful.

Table of Contents
ACKNOWLEDGEMENT………………………………………………………..………..2 1. INTRODUCTION……………………………………………………………………....4 2. PRODUCT RANGE……………………………………………………………………..5 3. PRICE RANGE………………………………………………………………………….6 4. PROMOTION……………………………………………………………………………7 5. PLACES………………………………………………………………………………….8 6 .SUMMARY………………………………………….…………………………..............9 7.BIBLIOGRAPHY ………………………………………………………………………10

1.INTRODUCTION

Mango is a clothing and design manufacturing company founded at Barcelona, Catalonia (Spain) by brothers Isak Andic and Nahman Andic. It design, produces, distributes apparel and accessories. It opened its first store at Barcelona then expanded to Valenci just catering to domestic market. By 1988 the company expanded to 13 outlets but by 1992 it did open stores outside the domestic market.

History of domestic market can be divided in to 2 stages. Its goal is "to be present in every city" in the world. The company has more than 2,000 stores in 103 countries. Its first website as created in 1995 and, five years later, in the year 2000, it opened its first online store.

Mango has over 8,600 employees, 1,850 of whom work at the Hangar Design Centre and at its Headquarters in Palau Solità i Plegamans (Barcelona). 2. PRODUCT RANGE

Mango is purely an apparel based company which includes the different departments involved in the creation and manufacture of Mango fashion collections, as well as the concept of Mango brand image and its projection outside the company. Consequently, this includes departments such as Design, Showroom, Purchasing, Graphic Design, Window Dressing, Interior Design, Product Distribution, Merchandising, etc.

All of the garments and accessories are designed around the idea of collections and matching items, so a planning procedure taking into account production and distribution is an essential part of the process, together with high standards of quality at all stages, from controls at source to the final point of sale. Their garments and accessories are of high-to-medium quality and always seek to maintain the same manufacturing standard (a constant level of quality, the same characteristics, etc.), which means that a single model is only ever produced by one manufacturer or one production workshop, except in very specific cases where the legislation limits production due to the source and quotas.

3. PRICE RANGE
Mango becomes the most favorite brand of clothing fashion line of most young women (and even men). Mango is a product that has both the fashion style and the quality at a very affordable price. Buyers are fascinated in getting a good bargain on high quality clothing, and this makes the Mango Company become so...
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