Akira Isogawa

Topics: Fashion, Fashion week, Clothing Pages: 7 (2233 words) Published: May 16, 2015
Question 1
Akira Isogawa was born in 1964 in Kyoto, Japan. In his early life, he had an affinity with fabrics and fashion, purchasing his first own item of clothing at 12, and first fashion brand name garment at age 16. Isogawa originally enrolled in Welfare Studies at a Buddhist University in Kyoto, but quit the course before finishing. First embarking to Australia in 1986, he was on a working holiday and became so captivated that, at the age of 21, he moved to Australia to study fashion design at the Sydney Institute of Technology, despite his family's wishes to remain in Japan and become a public servant. In 1993, only two years after graduating, he founded his fashion label 'Akira' and opened his first 'Akira Isogawa' boutique in the exclusive suburb of Woollahra, Sydney. Three years later, Isogawa presented his first major fashion show at Australian Fashion Week Sydney, which he entitled 'New Generation Collection'. 1998 was the biggest year for Akira Isogawa's fashion career, with his first international show in Paris Fashion Week, 'Botanica'. In that year he started his long standing career creating costumes for the arts, designing costumes for Sydney Dance Company's production of 'Salome'. A year later, Isogawa received the Australian Designer of the Year award, as well as the Womenswear Designer of the Year at the Australian Fashion Industry Awards. The Akira fashion label also featured in exhibitions such as Fashion of the Year retrospective at Sydney’s Powerhouse Museum and the Tokyo Vogue Exhibition at the Brisbane City Gallery. Over the next three years, Akira Isogawa's designs featured in over 10 exhibitions in Australia and one internationally, and the label of 'Akira' had become one of the most well-known Australian fashion labels. In 2005, Isogawa expanded his label, and opened a boutique in Central Melbourne and another in The Strand Arcade, Sydney. He was also honoured for his contribution to Australian Fashion with his picture appearing on a commemorative Australian Legend postage stamp along with other fashion designers such as Collette Dinnigan, and the following year, the automotive industry recognised his influence on the Australian people and made him a Honda brand ambassador. 2007 saw Isogawa expanding his label to more corners of the world, presenting his works in Russia, India, Paris and Thailand; and in 2008, Isogawa's contribution to costume design, specifically focused in the area of dance, earns him a place in the exhibition Seamless: Where Costume Meets Dance Exhibition at Melbourne’s Art Centre, which featured costumes from some of his collaborations with Sydney Dance Company - Air and Other Invisible Forces, Salome, Ellipse and Grand. Over the next two years, after opening another Akira boutique in Fortitude Valley, Brisbane, Isogawa focuses on giving back to the Australian community, by becoming an ambassador of 'Hands that Shape Humanity', 'Opinion Peace Campaign', and 'Protect Our Coral Sea'. In recent years, Isogawa has continued focusing on expanding his fashion design skills and the label of Akira, showing mainly in international fashion shows in Paris. He has recently focused on creating ready-to-wear clothing and bridal wear that is available to buy from his successful stores in Brisbane, Sydney and Melbourne, as well as online.

Question 2
Akira Isogawa's nature of work focuses mainly on fashion design, but has also expanded into the area of rugs. Isogawa mostly designs items of ready-to-wear clothing for females, with a Japanese-inspired designs featuring throughout most of his work. Being born and raised in Japan and having long-standing roots there inspired many of Isogawa's designs, stating "I was born there and raised there and, until I left Japan, I really didn't realise how unique the culture is, because I was in it, so it was impossible to see objectively". This idea of Japanese culture has featured in various forms throughout his works, through simplified shapes, to...

Bibliography: http://www.fashionreview.com.au/akira-isogawa/
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Williams, Donald
Published by McGraw-Hill Australia, 2005
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