16 October 2014
Anti-bullying campaigns are presented everywhere from the televisions in homes to assemblies in schools. As a result, thousands of young people all across America are lavished with benevolent ideals as a quick fix to an incomprehensible issue. With society's extreme pressures to end bullying, one would have to wonder: why has bullying not ended? The goal behind anti-bullying campaigns are that those viewing these presentations leave realizing the possible error of their ways, and hopefully become changed people from then on. However, the more I research, the more I understand that bullying is an issue that takes more than social reforms to fix. Granted, there are always exceptions to the rule, but there are a few concepts to take into consideration when trying to understand why anti-bullying campaigns can be ineffective. Firstly, comforting words and slogans that have been used in past anti-bullying campaigns do not always impact the audience enough to change. Many times people may leave perhaps re-evaluating how they treat others, however—just like any sense of purpose as a result of fleeting emotions—the drive they leave with is prone to fading if the topic holds no real significance to them. Second, according to recent studies, these campaigns give youth the wrong impression of bullies and victims by glorification of their position in the videos. Studies have been showing that students have been mimicking the behavior of the bullies—rather than learning that that behavior is unacceptable. Third, anti-bullying campaigns often times leave out the effective methods that student should use to handle bullies themselves. Without this vital strategy, students not only could potentially backfire to bullying in a completely inappropriate way due to lack of life experience, but they could also struggle with how to deal with it emotionally—which is factor many campaigns forget to...
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