Business plan

Topics: Clothing, Retailing, Marketing Pages: 203 (35060 words) Published: September 25, 2013
1.0 Executive Summary
*Mission

*Keys to Success

*Objectives

2.0 Company Summary

*Start-up Summary

*Company Ownership

3.0 Products and Services

*Exclusive Personal Services

4.0 Market Analysis Summary
*Market Segmentation
*Target Market Segment Strategy
*Service Business Analysis

*Competition and Buying Patterns

5.0 Strategy and Implementation Summary
*Sales Strategy
*Sales Forecast
*Year One Sales Plan
*Competitive Edge
*Marketing Strategy
*Milestones

6.0 Web Plan Summary
*Website Marketing Strategy
*Development Requirements

7.0 Management Summary
*Personnel Plan

8.0 Financial Plan
* Important Assumptions
Break-even Analysis
*Projected Profit and Loss
*Projected Cash Flow
*Projected Balance Sheet
*Business Ratios

9.0 Appendix

5.1 Sales Strategy
Product/Service Selection
To overcome seasonality concerns, De Kliek will carry 20 percent of merchandise in fashion and wardrobe accessories. Additionally, De Kliek will provide alterations, personal shopping services and special ordering for our customers. Special Orders are a huge benefit as De Kliek obtains full-price sell-through and there is no floor space needed to sell the article. Pricing 

42% of households with a $75K income agree, "When I really want something, price is no object." [1] At De Kliek, we are very committed to bringing high quality clothing to women and the prices will reflect a range of mid-to-high pricing. Average price points will be around $200. To maintain profit margins of 20%, De Kliek will negotiate and focus on obtaining an average 61% retail markup for all merchandise classifications.

8.0 Appendix

1.0 Executive Summary

Overview
De Kliek Style Studio is an upscale women's clothing boutique that will open in July this year. De Kliek, which means "the clique" or "circle of friends" in Dutch, defines the boutique and its essence of inclusion. De Kliek's clothing selections and exclusive personal style services, which include a detailed Style Assessment, will ensure that our customers are well dressed. De Kliek is a woman-owned business currently organized as a Sole Proprietorship.

Clothing for stylish women 
De Kliek will carry Ready-to-Wear (RTW) designer and casual/contemporary apparel & accessories for women, and will be the exclusive U.S. home of the German line, Herr Frau. In addition to the fabulous Herr Frau line, De Kliek will feature other choice selections by American and European designers such as Hocken, Weekend MaxMini, Tosca and Catherine the Great. The De Kliek customer is a busy professional woman who lives in Los Angeles with a household income over $100K. She enjoys the boutique fashions and wants a place where she can go to get services that meet her busy lifestyle.

Unique & innovative 
De Kliek will provide services such as Style Assessments, alterations, personal shopping, and special ordering to customers during store hours and by personal appointments. Style Concierges who are trained within the image industry will be available to customers on a daily basis. De Kliek's innovative Style Assessments and educational emphasis in helping women develop their personal styles will enhance our reputation as a truly unique boutique.

Getting the word out 
De Kliek will generate awareness and sales by utilizing PR tactics and the referral networks of personal stylists. Additionally, De Kliek will meet our customers where they are, focusing on how women approach shopping by obtaining mentions and reviews in the top fashion publications, travel guides and local papers.

Management 
With over 12 years experience in marketing and retail, owner Vrootje Magen has gathered the expertise to complement and grow the business. Our advisory team holds expertise in retail accounting, retail merchandising, legal contracts, fashion and design. A detailed project plan has been created and...
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