Case Study

Topics: Irritation, Rash, Clothing Pages: 2 (509 words) Published: January 26, 2013
Written Assignment
This week's assignment has two parts. In Part 1, you must answer questions guiding you through a three-step writing process. In Part 2, you must write a message based on a case study in the textbook. This assignment supports TCOs 2, 4, and 6. Part 1:  Answer the required three-step process questions.  These questions are located in our Doc Sharing tab as "Case Questions-3-Step Process." Part 2:  The assigned case study is Case 21: "A Rash of Rashes: Alerting clothing customers to potential skin irritation," located in Chapter 9, on page 276.  Write the announcement, as directed in the "Your Task" section of Case 21. Use the appropriate formatting for this business message.

Case 21. A rash of rashes: Alerting clothing customers to potential skin irritation. Sewn-in clothing tags carry essential information about size and garment care, but no matter where they are located inside a garment, they seem to have a knack for poking and scratching. Pestered consumers consequently welcomed the switch by many clothing makers to tagless labels, in which information is printed directly on the fabric, and no physical tag is sewn into the garment. Carter’s, one of the leading manufacturers and retailers of children’s clothing, is one of those companies. Unfortunately, a small number of parents have contacted Carter’s to complain that their children have developed rashes where their skin came in contact with a tagless label. >

> Your task: Write an announcement for Carter’s website, explaining that the company has heard some reports of babies whose skin appeared to be irritated by the tagless labels. Cover the following points: (1) the situation applies only to clothes from the fall 2007 product line, in which the tagless label has a solid white printed background on which the label text is printed (as opposed to newer and older garments, in which the label text is printed directly on the fabric, without the solid background); (2) of the 100...
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