Case Study Lululemon SWOT

Topics: Clothing, Brand, Retailing Pages: 4 (635 words) Published: May 19, 2015
Lululemon of SWOT analysis
Strength
Strong distribution:
Lululemon has three large distribution facilities located in Vancouver, Sumner, and Melbourne. These large facilities allow the company to operate efficiently and distribute its products to its stores around the world. Merchandise was typically shipped to retail stores through third-party delivery services multiple times per week. Widen product lines:

Lululemon offers high quality athletic apparel and accessories, especially yoga products that are differentiated from competitors. It is joining up with fashion designers to produce new clothing styles and widen their product lines. Their management team with a mix of retail, design, operations, product sourcing, and marketing experience from such leading apparel and retail companies as Abercrombie & Fitch, Limited Brands, Nike, and Reebok. Weak

Low market share:
Competitors have popped up all over the world, wanting a piece of the yoga pie. Lululemon competed with wholesalers and direct sellers of technical athletic apparel, such as Nike, Adidas, Reebok, and Under Armour. They had a well-known global brand name and diverse line of athletic and sports apparel. As this trend continues, Lululemon will need to continually assess the changing marketplace to continue its prosperity. Increases of global wages:

The sports apparel industry is growing. Because some of Lululemon’s clothing is manufactured in China and other developing Asian countries, increases in wages in these countries have the potential to lead to higher manufacturing costs. Opportunity

Technological:
The emergence of online shopping has enabled clothing retailers to reach a much wider market. Lululemon has presented website sales strategy for companies to advertise and spread brand awareness. And new advanced high tech materials are a possible source of competitive advantage for apparel companies. Sociocultural:

Most of people have been bolstered by the movement in society...
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