chen one pakistan project report

Topics: Marketing, Quality control, Middle East Pages: 13 (2573 words) Published: November 4, 2013
 Chen one
Acknowledgement
1st I would like to thank Allah. He gives me opportunity to study in great university. 2nd I would like to thank sir Ahmad Sohail Khan for a being a wonderful teacher with a difference. Also for him understanding individual student and motivating them to achieve understanding of a course we all thought fairly to say the least. Executive summary

Chenab limited has today 10 local and 7 outlets in the middle east with an annual turnover of RS one billion.chenab limited is a manufacturing giant operating in over seven countries.chenab limited the company holds thirty million share. Chenab is one of Pakistan’s leading manufactures and exporters of quality home textile products of quality home textile products and garments. Chenab’s one of the most popular brand is Chen one. They segment Chen one’s market according to geographical location. Chen one target the Middle East upper middle and elite class segment of the population. Though Chen one’s cloth is produced in Pakistan.chenab Pakistan maintains the international standard. Chen one cannot provide a better price is affordable by elite class. The cloth is available in three different sizes. In future Chen one sells its outlets to third party. Other competing brands like men’s garments (generation), life style, Bed & bath, Ikea, macro, metro and Carrefour have a strong consumer base but Chen one’s product features distribution and promotional activities have created huge brand loyalty for which it is still the market leader in Pakistan Chenab with its heavy promotional activities has been able to penetrate the market. Sr. No

Topics
Page No
1
Chen one vision
3
2
Mission
3
3
Introduction
4
4
Worldwide
5
5
Pakistan
5
6
Chen one product
6
7
Customer driven
6
8
strategies Market segmentation
7
9
Market targeting
8
10
Market positioning
8
11
Marketing mix strategies
8
12
Product
8
13
Price
10
14
Place
11
15
Promotion
12
16
Slogan
14
17
Conclusion
14
18
Market share
14
19
Rivals
14
20
Recommendation
15
21
References
16

Chen One Store(Faisalabad Opened in 1998) ChenOne Vision:
ChenOne Vision 2010 despite obvious cultural and business challenges, ChenOne has experienced success because of its ability to transfer the company’s unique culture and effective retailing concepts. ChenOne has realized the potential growth worldwide; by 2010 ChenOne would open several branches in existing and international markets

Mission statement:
To be the business house of the first choice for customers-- To be a change leader-- To produce innovative, relevant and cost effective products-- Setting and maintaining high standards-- To earn profit by achieving optimum level of production by using state of the art technologies-- To provide ideal working conditions to employees and to take care in their career planning and reward them according to their skills and responsibility-- To meet social and cultural obligations towards the society being a patriotic and conscientious corporate citizen

Introduction
ChenOne is a division of Chenab Limited who produces and manufactures textiles and garments from their own in-house cotton growing facilities to the creation of ready made garments. With over 25 years in the industry Chenab currently produces garments for top names such as Tommy Hilfiger, Macy's and Bloomingdale's among others. Chen One's new chain of outlets has been created with the consumer in mind and will carry all of their seven product lines which include home textiles, leather wear, shoes, garments, crockery, furniture and art.. The Group enjoys the unique honor of having almost all textile related processes under one roof. Right from growing highest grade cotton, ginning and spinning it into high quality yarn, weaving it into finest quality fabrics, processing of different quality fabrics in 100 % cotton and various mixed...

References: http://www.phonebook.com.pk/Dynamic/CompanyDetail.aspx?Comp_ID=33614
http://business.goldsea.com/Chenpehong/chenph.html
http://en.wikipedia.org/wiki/ChenOne
http://www.ameinfo.com/298.html
http://www.brecorder.com/index.php?id=296240&currPageNo=1&query=&search=&term=&supDate=
http://www.pakistaneconomist.com/issue1999/issue30/f&m5.htm
http://www.authorstream.com/presentation/aSGuest38126-324993-vission-2010-asim-idea-business-finance-ppt-powerpoint/
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