Collection of Style

Topics: Clothing, Price Pages: 2 (484 words) Published: March 19, 2013
COS, Collection Of Style, is a brand for men and women who want high end design and good quality at an affordable price. Since their launch in 2007, COS has opened stores across Europe, Asia and the Middle East, each one placed in a carefully considered location with a design concept that preserves buildings’ original features whilst creating a modern gallery space for their collection. COS is a new fashion concept, which details the design of the garment extremely concerned with the pragmatic pricing combine to make high-end fashion into the mainstream public. COS is a part of H&M group. The H&M group comprises six different individual brands, H&M, COS; Weekday, Monki, Cheap Monday and & Other Stories. The H&M group has a total of approximately 2800 stores all over the world.

The pricelevel of COS is placed in the medsegment with dresses in the 50-100 EUR range and outerwear retailing for 80-230 EUR. According to Rebekka Bay, Creative Director of women's wear at COS "the focus is quality in terms of the fabrics, fit and finish. It’s ready-to-wear level design at high street prices." Meaning that COS provides an alternative to luxury brands rather than the cheaper retail chains, giving those, who would prefer to stock up on investment pieces but don't want to break the bank doing so, a great substitute. For those who are sick of clothing that falls apart after a few months, dislike the fact that most things you buy end up being worn by half the population or simply want something that won't go out of fashion within a month, COS is one of the best places to go.

COS appreciates timeless design that lives beyond the season. Merging traditional methods with new techniques and innovative fabrics, They try to create fashion pieces that look and feel at once classic and modern.

COS makes the fashion and sustainability in a fashion that contains the basic elements, improve the classic loaded with a combination of the latest trends in the series. COS...
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