Topics: Communication, Writing, Nonverbal communication Pages: 10 (2208 words) Published: September 27, 2013
Faculty name: SHINOS P.M
Principles of communication – Types of communication – Methods and media of communication – Process of communication – Barriers to communication – Strategies for improving communication effectiveness.


Business communication by M.K .Sehgal and Vandana Khetarpal
Business communication by R.K.Madhukar
Business and administrative communication by Kitty.O.Locker and Donna S Kienzler


The word communication originates from the Latin word ‘communis’ which means common. It is an important aspect of human behavior and symbolize human being’s ability to convey opinions, feelings, information and ideas to others through words (written or spoken), body language or signs. The word business stands for any economic activity which is undertaken with a view to earn profit and communication undertaken in the process of this activity is termed as ‘Business communication’. From the very inception of any business there is business communication. It includes oral, written, formal, informal, upward, downward, lateral, diagonal, inward, outward as well as non verbal communication. DEFINITIONS OF COMMUNICATION

According to Koontz and O’Donnel, ‘communication has been defined as the transfer of information from one person from another irrespective of whether or not it elicits confidance’. According to George Vardman in his book ‘ effective communication of ideas’, “effective communication is purposive interchange resulting in workable understanding and agreement between the sender and receiver of a message’. NATURE OF COMMUNICATION:

1) It is a process
2) It is inevitable
3) Meaning based
4) Communication could be intentional and unintentional
5) Communication is systematic
6) A two way traffic
7) Communication is a social process
8) A dynamic process
9) Continuous process
10) Communication involves interaction and transaction
11) It is a spiraling process
12) It is a contextual
13) It needs proper understanding
14) Leads achievement of the organizational objective
15) Dispels misunderstanding
16) It has four specific skills.
17) It is all pervasive
18) It shares thoughts and ideas
19) It is the life blood of the business
Communication is a two-way process of giving and receiving information through any number of channels.  Whether one is speaking informally to a colleague, addressing a conference or meeting, writing a newsletter article or formal report, the following basic principles apply: Know your audience.

Know your purpose.
Know your topic.
Anticipate objections.
Present a rounded picture.
Achieve credibility with your audience.
Follow through on what you say.
Communicate a little at a time.
Present information in several ways.
Develop a practical, useful way to get feedback.
Use multiple communication techniques.
Environmental factors
Communication can be influenced by environmental factors that have nothing to do with the content of the message.  Some of these factors are: the nature of the room, how warm it is, smoke, comfort of the chair, etc outside distractions, what is going on in the area.

the reputation/credibility of the speaker/writer.
the appearance, style or authority of the speaker.
listener's education, knowledge of the topic, etc.
the language, page layout, design of the message.
People remember:
10% of what they read
20% of what they hear
30% of what they see
40% of what they hear and see
Selling New Ideas
Creating Isn't Selling
Often the creators of an innovation feel that convincing others of the idea's value is somehow superfluous to their activities.  To them, conceiving the idea is enough.  This combines with their inner conviction that their idea will "sell itself."  Change agents provide a link between creators of new techniques and users. Ideas Need Selling

Someone must recognize when an idea is good.  It is...
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