Comparative Analysis of Mary Quant’s and John Stephen’s Contribution to Mod Fashion Style in 1960.

Topics: Fashion design, Clothing, Fashion Pages: 10 (2869 words) Published: February 24, 2013
Name: Course: Level: Semester: Module: Due Date:

Anna Tsykunova Fashion design L4/FT A 4FTC1042 C&CS 17 December 2012

Comparative analysis of Mary Quant’s and John Stephen’s contribution to mod fashion style in 1960.

Module Tutor: Liudmila Aliabieva Word Count: 1951

Contents
Abstract…………………………………………………………..…….……….…. … 3 Introduction ………………………………………………………………………….. 4 Mary Quant and creation of «Chelsea Look» ................................................................4-6 John Stephen and the presentation of «new man» masculinity ......................................7-9 Differences and similarities between Mary Quant’s and John Stephen’s influence on mod fashion movement ...............................................................................................9-10 Conclusion....................................................................................................................10-11 List of references..............................................................................................................12 List of figures...............................................................................................................13-14

 

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Abstract
The aim of this essay is to compare the influence of Mary Quant’s and John Stephen’s fashion achievements on mod movement in Britain in 1960. Although, they had performed within the similar fashion trend, during the same time period, designers proposed completely opposed concepts of new femininity and masculinity for modern youth. Mary Quant led the youth power movement in female clothing, by dressing young girls comfortably yet sexily, in a different way from their mothers. Oppositely, John Stephen has influenced men’s attitude to fashion through his presentation of a narcissistic and ambivalent look for modern man. Both designers achieved a great success within their carrier and made a significant breakthrough in British fashion of the time.

 

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Introduction
The 1960s were characterized by the rise of youth power in Britain. It has happened due to several reasons. Firstly, Post World War ll teenagers were eager to rebel, to define conventions of the time and they had an ability to do so. Most of them were employed and had a disposable income, that gave them independence and freedom to act the way they wanted. Also, with the spread of mass communications and entertainment sources, youngsters became easily informed about latest inventions in fashion and music. That allowed them to declare which of these trends had more value to them and by adopting new influences they began to form their own style. The one of the most conspicuous example of the time was the development of mods subculture. David Grosshans, (2009) describes this movement as «streamlined, narcissistic, and androgynous». Indeed, appearance and clothing style was the representative feature of mods culture. Young people wanted to embrace the bright, fresh, «…youth-centric look» to counter «… the boring styles worn by their parents». (Breward,C. 1999., Pp.81). Mod clothing was characterized by bright colors, geometric and color block prints, which were mainly taken from Italian Pop-Art Movement. As the mod style grew in popularity, many other groups picked it up. So, the rapid rise in demand of clothes consumption among youngsters and their ability to consume turned the original countercultural movement into commercial fashionable trend. Fashion designers of the time captured the youth needs for style change and quickly responded with revolutionary solutions. Mary Quant and John Stephens were the most famous people for defining the style and having a significant impact on British fashion in1960s. Considering the fact, they had performed within the similar fashion trend during the same period of time; their work had a lot of resembling and distinctive features. The purpose of this essay is to compare the contribution of these two British...
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