Entrepreneurship case study

Topics: Agriculture, Nitrogen, Manure Pages: 3 (927 words) Published: March 27, 2014
PURE FERTILIZERS
As the youngest of five children in a family dependent on agriculture, Irfan Ahmed achieved far more than he could have dreamt of. Irfan Ahmed believes that we should be ready to do what it takes to serve the customers the way they want. After completing his graduation from Karachi University he started doing job in a pharmaceutical company for Rs. 35,000 a month in HR department. Irfan found himself incapable of handling manpower issues and quit the post. He soon found another job, from which he again resigned due to differences with his employer. He asked his cousin to take him under his wing and began working for the chemical trading business for a salary of Rs. 20,000. Irfan worked without a break, opening his cousin’s business at 8:30 am every day. Even Sunday was a working day. Irfan then decided to do startup a business in which he is the sole owner. He told his cousin and mentor that he wanted to quit and start something on his own. He was fed up of working for others and wanted to do his own business. He was from a family that earned through agriculture. Therefore, he wanted to do something for the farmers. He wanted to come up with a product that could help the farmers in cultivating their crops. He went to agricultural lands and started spending some time with the farmers to understand their work and try to figure out the problems that they face. He wanted to conduct a complete research before entering into a business. Irfan started living with the farmers and got completely involved into agriculture. After eight months he was completely aware with all the processes and the problems that farmers face in cultivating crops. After a lot of thinking he decided to import chemical fertilizers for better agriculture. At the beginning he was working alone and used to operate from his home. He started his company in 2003 and named it “Pure Fertilizes” He had no employees to share the load of work. He started with an initial capital of Rs....
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