1. What were the most critical choices faced by James Milmo early in the founding of Lynx? Do you agree with his decisions?
2. Has the founding team done a good job of structuring itself and building the Lynx organization?
3. If you are James Milmo, are you going to fight back against changing your strategy, or are you going to agree to the change demanded by your board member? What factors motivated his demand? Should James have known this was coming? How could he have avoided the problem?
4. If you are James Milmo at the end of the case, what is your biggest worry? What can you do to manage that issue?
The Tale of Lynx case
The most critical choices faced by James Milmo, early in founding of Lynx are as follows:
Going to Business School or not?
He always wanted to be an Entrepreneur
He knew that a new business is a risk
So he wanted to make sure that if business does not work, he should be able to be back to Business School
Therefore he did first semester
It was a good decision as he was trying to play safe and he knew what he was doing to himself
Partnering with Doug Curtis or Not?
Doug Curtis was a Veteran Entrepreneur
Having worked with Doug on past ventures, James was aware of him and his skills
Idea of Real Estate failed and James Milmo does not have great confidence on him
No Trust Factor, No Compatibility between the two
Doug's interaction with his own friends and family was good
Nobody else could listen James' Raw plan and show support at that time.
Good Decision to Partner with Dough at that point of sensitive time.
Partnering with Javier Pascal?
A tough Guy and people respect him
Trust and compatibility between Pascal and Milmo
A software expert, considering that software was architected in a scalable manner thus enabling Lynx to change their strategies few times and was able to adapt to those strategies
Looking for Business Opportunity
A good decision By Milmo
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