Fancy Me Boutique - Assignment2: Marketing Product

Topics: Southeast Asia, Clothing, Skirt Pages: 5 (1608 words) Published: December 10, 2013
Running Head: FANCY ME BOUTIQUE 1

Fancy Me Boutique
Your Name
Name of your school
November 4, 2013(this is the due date)

This paper was prepared for Marketing Management 500, taught by professor name Assignment 2: Marketing Products
FANCY ME BOUTIQUE 2 Introduction
Fancy Me Boutique has all of the professional fashions for the modern working women. The easy care apparel products will save the customer both time and money from dry cleaning. The stylish clothing, shoes and beauty products will help to transform the customer with the classic, modern professional looks that they desire to have. The boutique carries both Western and Southeast Asian fashions. If needed, the alteration service will make adjustment to the clothes to perfectly fit the customers’ unique body type. In addition, the boutique also offers a beauty makeover for their first timer customers. Products and its primary characteristics

Service component and how it will be used to enhance the product Our apparel lines include a wide range of products from ready to wear basic skirts and pants to the most fancy ruffle romantic flamenco skirt. The flamenco skirt is structured with a fitted silhouette like a pencil skirt with a little sizzle. The raw-edge ruffles curve around the body for feminine definition. We try to give our customer the widest possible selections to satisfy their discerning tastes. These bottom items can be paired up as a mix and match item with many various tops. The possible tops that we provide to match with our varied styles of bottoms are such as a basic shell to anywhere in between to the most exotic print blouse with beautiful front rhinestone-button closures and cuffs or even a bright flutter-sleeve blouse. We offer brand names such as Eileen Fisher, Calvin Kline and Taharri to stylish, up to date fashions made by less known brands to exotic finds from Southeast Asia that our Cambodian store staff has been able to procure before many of our competitors has seen them. FANCY ME BOUTIQUE 3 In addition to mix and match separates, Fancy Me Boutique also has dresses, dress suits, pant suits. We have simple summer dresses that are good for both work and pleasure, classic a-line to the fabulous sangria shutter pleat lace trim dress that is very stylish and figure flattering. The boutique also offer fabulous Southeast Asian dresses which feature intricate embroidery and colorful patterns, prints and are perfect for formal occasions. All of our dresses are made of wash and wear materials such as nylon, polyester and spandex– no wasting time going to the dry cleaner for our professional women. Because Fancy Boutique has clothes that are influenced by Western culture and Southeast Asian culture, we have a larger variety of clothing that most stores including our great selection of dresses. The colors and patterns many with a Southeast Asian influence found in our stores cannot be located in most retail locations including the big chain stores such as Marshalls and Macy in the United States. Our shoes include – flats and pumps with heels in various heights and color to suit customer preferences. Some are fancy with some embellishments and some are for every day wear (both office and home). The boutique also carries OneSole shoes. OneSole shoes are very comfortable. You can change the shoes to have three different looks by simply changing the top (easy snap on and off). We also offer a small line of ankle boots and tall boots that can be worn with either pants, skirts or dresses in a business or leisure environment. Our beauty products includes - facial cleansers, facial hydrating lotions with various levels of SPF protection for our customers who like to spend time in the sun. The powder or FANCY ME BOUTIQUE...

References: Brandenberg, D. (n.d). How to market my boutique. Retrieved October 23, 2013, from
http://smallbusiness.chron.com/market-boutique-22030.html
Ingran, D. (n.d). Marketing plan for a clothing boutique. Retrieved October 23, 2013, from
http://smallbusiness.chron.com/marketing-plan-clothing-boutique-11986.html
Ray, L. (2013). How to buy inventory for a boutique. Retrieved October 30, 2013, from
http://yourbusiness.azcentral.com/buy-inventory-boutique-13491.html
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