Fashion Business Plan in Nigeria

Topics: Clothing, Online shopping, Retailing Pages: 1 (378 words) Published: March 8, 2013
Ur2. BUSINESS MODEL AND VALUE PROPOSITION Your ideas… Keep in mind: § Business model identified - what does the business do? How do you make money? § Explain the gap in the market. What are the opportunities you see? § How do people benefit from using this product/service? Design for love is a female owned sole proprietorship based in lagos which is a major economic hub in Nigeria and west Africa. We are engaged in the design and manufacture of both made to measure and ready to wear female apparrel and fashion accessories. We utilize locally sourced African fabric and natural fibres to create outfits which young working class women in Nigeria can easily incorporate into their everyday outfits while still being trendy and professional. Our quality, unique and value driven product line includes 1. Ready to wear apparrel - consists smart casual tops, skirts, jackets and dresses 2. Made to measure apparrel - consists of couture party dresses 3. Ready to wear fashion accessories - consists of fabric bags and hair piece Beyond that we offer customers, fashion information and advice, so that our clients know that they are purchasing what best suits their size and lifestyle. Under the DFL business model, each stage of the fashion retail business is managed from a leased 4-room factory space where all operations including design,manufacture, delivery, inventory management and administrati've duties take place. Because our garments and accessories are produced in-house , this helps reduce turn around time and we are able to take into consideration clients' response to our product and are more flexible to effect change. Our products are targeted at young working class women, who are in tune with trends, have a desire show off their African heritage but with increasing need for a work life balance, design for love intends to build an online store in the 2nd quarter of 2013, this will provide an easier access to our products whenever and wherever they need it. At present,in...
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