II. - Description of the Store
Forever 21 was founded in 1984 by Don Chang and wife, it is an American chain of clothing stores with branches in many major cities in The United States, Puerto Rico, Canada, Europe, Asia, and the Middle East that offers clothing, footwear, cosmetic items and accessories. The “12 day of Fashion” promotion will focus on the Forever 21 store located in the Sawgrass Mills Mall in Sunrise, Florida. The Sawgrass Mills Mall is the sixth largest mall in the United States, and the second largest in Florida. There are over 300 retail outlets and restaurants located within the mall. III.- Objectives
The main objectives on the “12 day of Fashion” promotion plan are to: Increase sales throughout the month of December
Maintain loyal customers
Build on community outreach
Improve customer/employee relations
Expand customer base
These objectives will be met by creating a unique holiday experience with includes events, displays, prizes, incentives, coupons, and mailers. This promotion is designed specifically for the Sawgrass Mills Mall Forever21 but could be adapted to all Forever21 stores in the United States and International Stores as well. IV . - Schedule of Events
A. Special Events
12 days of Fashion- This is the main event of the promotion plan, it is a play off of the “12 days of Christmas”, like the 12 days of Christmas it will have 12 different events, a different event each day. The event will take place in the Forever 21 store at Sawgrass Mills Mall. Day 12- This is the kick-off day for the promotion plan, During this day the first 12 customers who purchase something will receive one free raffle ticket for the raffle that will be held on the last day of the promotion. The raffle will have prizes which include Special Edition Winter Graphic Tee’s , $25-$50 Gift Cards, & Free Make-up, Accessories, and Clothing. Day 11-
Day 9 -
Day 5- On this day we will release 5 Special Edition Winter Graphic Tee’s that can be purchased for $5. Each of the tee’s will feature different designs and a quote from five different famous winter songs. Frosty the Snowman, Rudolph the Red Nosed Reindeer, Let it Snow, Sleigh Ride, & Jingle Bell Rock. A samples of each tee will be on display behind the register counter in the formation of snowflake and will be on display the 1st day of the 12 days of Fashion to the last day. Day 4- The first 4 customers to make a purchase of $40 will receive a free $25 gift card Day 3- Everything in the store will be 30% off your purchase Day 2- Buy one get one Free! This will be available for all winter tee’s(long and short sleeve) , accessories, and make up. This offer will last only one day which will begin opening to closing of the store that day. Day 1- This is the last day of the promotion plan and will be the day that the “Winter Wonderland Fashion Show” will take place. Also on this day a raffle will be held and prizes will be given away. This will only be for anyone who purchased a Special Edition Winter Tee.
Winter Wonderland Fashion Show - The Fashion Show will take place on Saturday, December 24th the last day of the “12 days of Fashion” it will began at 1:00 PM and last until 3:00 PM. The event will take place at the Forever 21 store at Sawgrass Mills Mall. Tickets for this event, which will resemble presents, will be $10.00. The tickets will go on sale on Monday, December 12th and end on Saturday, December 24th at 1:00 PM. A portion of the proceeds from ticket sales will go to Toys for Tots. Toys for Tots is run by the U. S. Marine Corps ,it provides less fortunate children throughout the United States with gifts so they can experience the joy of Christmas. Additional donations to Toys for Tots will be available at the registers. During the event the employees will dress up in one of the five Special Edition Winter Graphic Tee’s along with Santa hats or Reindeer Antlers. Employee’s will check guests for tickets as...
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