Favorite Brand

Topics: Military, Uniform, Clothing Pages: 5 (918 words) Published: March 9, 2015


Favorite Brand
Charles E Colyar
MKT/421
March 2, 2015
Tina Potter
Favorite Brand
There are many different brands out there that are great. Recently, there is one brand that has gotten my attention and is now my favorite brand. They make many different items. This brand is called Under Armour. Under Armour mainly makes a line of clothing for fitness. The company started in 1996 by a University of Maryland student (Under Armour Inc., 2015). They make clothing for just about every sport including my favorite activities of hunting and fishing. Their clothing is very comfortable and their shoes are comfortable right out of the box. One of the main reasons I like Under Armour so much is how comfortable their clothing is. They have a charged cotton t-shirt that is so comfortable that I love to wear them all the time. I recently bought a pair of hunting boots from Under Armour and those boots were comfortable right from the start. I put them to the test last fall elk hunting and my feet stayed warm and dry and my feet did not hurt even though the boots were brand new and I had not broken them in yet. I had also bought a pair of their thermal tops and bottoms for hunting and again they kept me warm and dry. They have a line of heat gear and cold gear that will help keep you warm in the winter and help keep you cool in the summer. Very comfortable clothing. Another reason I like Under Armour so much is that they are really not that overpriced. They are priced about the same as other major name brands such as Nike, and Adidas. It seems that many people are now going with Under Armour because I see people wearing the gear all the time. I also see people wearing Nike and Adidas also but it seems that more and more people are going to Under Armour. I have to say you get your money’s worth when you buy Under Armour. Their clothes are well made and they last a long time. I actually just bought Under Armour baseball pants, batting gloves, cleats, and a bag for a really good price and they are really comfortable. I highly recommend Under Armour. A third reason I like Under Armour so much is that they are big supporters of the military and they do a lot for them. This is close to my heart as I served in the military and it always helped to see how companies would support us. They actually partner with Wounded Warrior Project to help support wounded military and their families. I actually donate every month to them in the support (Wounded Warrior Project, Inc., 2015). Under Armour even does the game uniforms for the military academies. I have also seen where Under Armour makes some uniform items for the military to help them keep comfortable when they are in different situations. Does Under Armour have loyal customers in different groups? Yes they do. Under Armour has many sponsors and they have a great reputation with many different groups. They support the military, they help students by giving scholorships for student atheletes (Waddle, 2013). The company has even gone as far as to bring kids into a store to meet some of the athletes who wear the Under Armour gear (Waddle, 2013). Children, aged 6 to 11, form a public key for Under Armour. In addition to them being the adult market of the future, many children have their own purchasing power and can influence their parents’ purchasing habits (Waddle, 2013). This is some of the different loyal customers they have. There are many more and I think that the military is one of the big groups that have become loyal customers. In addition, the company I work for is looking for a new company to make our uniforms for work. I am an aircarft mechanic and the uniforms we have just do not hold up that long. There are several companies in the running and Under Armour is one of them. I am hoping that the company will get a good showing from Under Armour because they will make a great uniform that will last a long time. Under Armour is a company that makes great clothing and I have...

References: Under Armour Inc. (2015). About Us: Under Armour. Retrieved from Under Armour website: www.underarmour.com
Waddle, M. (2013). Under Armour Public Relations Campaign. N/A: N/A.
Wounded Warrior Project, Inc. (2015). Wounded Warrior Project. Retrieved from Wounded Warrior Project: www.woundedwarriorproject.org
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