In the Ever-Changing World of Fashion, Can Sexiness, Luxury, Corporate Responsibility and Sustainability Work in Harmony?

Topics: Sustainability, Clothing, Fashion Pages: 4 (1166 words) Published: February 22, 2011
Future graduates of fashion courses will have an important role to play in the drive towards making fashion sustainable. In the ever-changing world of fashion, can sexiness, luxury, corporate responsibility and sustainability work in harmony?

“In the past, fashion was a celebration; at the dawn of the twenty-first century, it has become big bussiness.“(Francois Baudot, 1999, P.321).

The fashion industry stands out from other industries in its universal and media appeal. There are millions followers of sexiness and luxury in the world of fashion. Meanwhile, fashion industry has an enormous impact on the environment, the energy costs of textiles and clothing are higher than before. It is important for fashion businesses to take effective steps to reduce their environmental footprint. Therefore, sustainable fashion appears not to be a short-term trend but one could last for a long time. Besides, the value of corporate responsibility by citizens requires more and more business fashion companies to deal with the relationship of people, planet and profit.

In the ever-changing world of fashion, sexiness, luxury, corporate responsibility and sustainability are facing cruel competition every single day, the public suspects if they can work harmoniously. This essay will divided into three sections. fristly, I discussed the problems from fashion and apparel industry. Secondly, I talked about the solutions which had been implemented. Lastly, I summarized and gave my own position about weather these four areas can work in harmony or not and talked about the prospect of fashion industry.

Nowadays, basic clothes which can be seen everywhere could not satisfy our modern customers any more, a growing number of people have a strong desire to be distinguished from others and to win the favor of the opposite sex. These customers are real luxury followers and need expensive fur and jewelry to demonstrate they are special, wealthy and sucessful....

Bibliography: Frances,C. (2009) Industry must rise to sustainable challenge.[Internet]. PP. 13. Available from [Accessed 2nd September 2010].
Elizabeth,B. (2009) Fashion Practice.[Internet]. Volume 1, Issue 1, PP. 135-136. Available from[Accessed 2nd September 2010].
Tucker,R. Ramey,J. (2009) Downturn Fuels Progress On Sustainability. [Internet]. Vol. 198 Issue 88, P10-1,1P. Available from
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Francois,B. (1999) Academic writing: A Century of Fahion. Vol 1. London: Thames & Hudson.
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