merchandise policy - CHERMAS

Topics: Trousers, Clothing, Value Pages: 7 (1159 words) Published: November 20, 2013
Fashion Merchandising
Assignment on
Store Merchandising Policy for CHERMAS

INDEX

I. Introduction II. Assortment of Merchandise
III. Store merchandising policy

Price Range
Quality Standards Fashion Leadership
Maintenance of basic stock
Exclusivity

INTRODUCTION

Chermas has its apparel manufacturing unit located in Apparel Export Park at Gundlapochampally, near Hyderabad. CHERMA’S was started as a small 350 sq.ft. retail outlet on August 1st 1980 by Captain (Retd) K. F. Poestonji, President of Cherma's Group. Chermas has all the leading brands, nicely divided into sections based on price. It is considered a budget hunters paradise and does huge business during the major festivals like Dussehra, Ramzan, Diwali, Christmas etc Chermas is a major value for money apparel retail store chain in Hyderabad, India. It was started with their brand of shirts and jeans called Chermas have now become hugely popular because of the affordable prices. Quality has always been the backbone of Chermas and the concepts of value for money, and garments for any shape or size, are undoubtedly instrumental for its success.

Head office
5-8-341, Shanti Niketan Apartment,
Chiragali Lane,
Hyderabad 500-001,
Andhra Pradesh (INDIA).

Assortment of Merchandise

Major Categories in Men Wear, Women Wear and Children Wear

OTHER PRODUCTS

PRICING

The prices of products offered at CHERMA'S range from Rs. 18/- to Rs. 4,500/-. The company aims to give better quality at lower price. The products are quite affordable and cater the middleclass family. Their price is as low as half of the price which is available in the market.

Men’s wear
The men’s collection is vast with a mix of formals, casuals and ethnic. The store has a wide range of shirts from size 36 to 44 and trousers from waist size 28 to 42. The fastest selling sizes are 30-32.

Price range is as follows:
T Shirts – Rs.299-Rs.1099
Formal Shirts – Rs. 499- Rs.1299
Trousers – Rs.699-Rs.1499
Jeans – Rs.799-Rs.1499
The brands available are:
Adobe,
Gio,
Switcher,
Aceman,
0 Degree,
Weaven Cardin,
Confidence,
Le Bon Ton,
Allen Solly,
Blackberry,
Lawman,
Killer,
Pepe Jeans,
Wrangler,
Wills Lifestyle.

Women’s wear:
Midis, Tops, Blouses, Nighties, Night Suits, Lingerie, Salwar-Kameez, Three-piece Suits, Lacha Suits, Ghagra Cholis, Skirts, Capris, Parallel Sets, Tights, Stretch Jeans, Cycling Shorts, Blazer Jackets, pants, Hipsters, Kaftans, Swim Suits, Sportswear, School Uniforms, Sarees & Dress Material. The women’s wear collection is a mix of both Indian and Western Wear. The sizes available are S to XXL.

Price range:
Sarees – 599-1699
Salwar Suits – 899-1599
T-Shirts – 249-899
Skirts – 499-799
Shirts – 599-999
Brands available are:
Jasika,
Poison Jeans,
Initial,
Westline,
Kajjas,
Betty,
Teen-Ages,
Garden,
Style Girl,
Varsha,
Kalpurna,
Wills Lifestyle.
In addition to that the store also has a huge stock of sarees. Following are the varieties of sarees available: Fancy
Venkatgiri
Braso
Synthetic

Infants and Kids wear

Plastic Sheets, Diapers (Regular & Disposable), Carry Bags, Sleeping Bags, Cradle Bags, Mother Care Bags, Utility Items, Bibs, Baby Bed Sheets, Hooded Towels, Baby Head Pillow, Baby Blankets, Jablis, Bootys, Plastic Panties, Bonnet, Nappies, Feeding Bottle Cover, Baba Suits, Rompers, Dungarees, T-Shirts, Night Suits, Sweaters, Complete range of Infant and Baby Care Sets.

BOYS AND GIRLS

Boys:
Jodhpuri Suits, Full Coat Suits, Full Pant Suits, Blazer Coats, Baba Suits, Rompers, Dungarees, Cargo Pants and Half Pants, Cargo Shirts, Jeans,...
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