MY BUSINESS PLAN
I am just a 17 year old girl, and it has been 4 months of the beginning of my college life. But, I am very keen to start up my own business so I am planning to open a business in the field of clothing, as I love shopping. I would love to create my own brand and work on it to make it successful. VILIVIA CLOTHINGS LTD. It will be a sole proprietor business, because I personally resist trusting people, on clothing which would initially include; shirts, trousers, jeans, T-shirts, dresses, shorts, formal wear etc, for men and women both. Further, it will be expanded. I strongly suspect, after looking into the industry trends, that clothing industry is flourishing a lot these days. People being highly fashion and brand conscious, buy clothes more often, as it has become a status symbol. According to my prediction, it’s going to be the leading in the coming times. My residence is in Mohali and it’s a fact that, Mohali lacks in brands and quality material and people travel all the way to Chandigarh, for buying clothes. So, I would open my 1st show room in Mohali so-as-to ease my customers and attract them in large numbers. Still, I will have competitions; Addidas, Nike, Levis and many more. Marketing does not only include sales, but also includes after sale services, so both the things will be my motive. My marketing and advertising strategies will be very explosive. Advertisements will be in light on televisions, in newspapers as well as on radio stations. Professional and highly enthusiastic employees will be hired to carry on with the work of marketing. Sample clothes will be distributed to make the brand familiar to the people. A separate factory will be rented out, for the manufacturing of all the clothing. Top class machinery, tools, raw material will be used....
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