English 121: T 1:30
9 May 2013
Online Marketing Brings Businesses to the Top
Advertising forms a critical part for the operation of any business. The business owners rely on advertising in order to get in touch with their customers. This brings the need for an efficient way of reaching the potential customers with information about the products. Consequently, many of the business owners have turned to the internet as media for advertising with the main aim of reaching their potential customers faster than before. The adoption of online advertising has triggered a hot debate on whether the internet has changed the image of advertising in the market. Some people argue that the internet has benefited advertising while others have their own views about the internet limiting advertisement. Some of the services offered by the internet include e-mail advertising, display advertising, affiliate advertising, behavioral marketing and semantic advertising. This article supports the view that the internet has benefited users in terms of advertising. Internet has various benefits to the users. The benefits include wider coverage, targeted audiences, affordable, and more informative. Every user would like to associate to this benefit in order to ensure their operations are productive. Internet advertising has helped the user owners through increasing their productivity in the market. Therefore, business owners should invest in the online market for their advertising campaigns.
The use of the internet in advertising allows the user owners to reach a larger number of people within a short time. The higher the number of potential customers that a user relates to is the higher probability of the business being productive. The main aim of any user is to reach as many customers to make them aware of their products in the market (Mojgan p. 218). The growth of technology has triggered and an increase in the number of people accessing the internet has high probabilities that the user will get many customers. The people accessing the internet represent the potential customers to the products in the market. This makes online advertisement to be better than offline advertisement whereby the latter does not present many audiences to advertisement. Even more, the internet advertising proves to be faster in terms of how it reaches the audience. It presents the users with the chance to start sending out their ads to a wider audience, the moment they start advertising their campaigns (O'Guinn et al, 535). Time is always of importance to the users since it is also a factor in the production process. The offline advertisement is always slower than online advertisement making it (offline advertisement) less productive.
Apart from the wider coverage, use of internet in advertising also allows users to reach the targeted audiences. Thomas et al asserts, “…the web offers advertisers a new and precise way to target the market segments” (O'Guinn et al, 535). Reaching the targeted audience is significant for the users since it helps in making the advertisement profitable. Online advertisement allows the business to identify with the targeted audience thereby saving the cost that could occur on the non-targeted audience. Through the offline advertisement, it is difficult for users to identify the targeted audience implying that they would have to take a gamble. However, the online advertisement helps the business to get a direct contact to the audiences helping to verify on whether they are potential customers to the product. The identification of the targeted audience also helps the business to attain relevant leads towards modifying the product to meet the needs of the targeted users. This means that the business would be exclusively working on the product towards satisfying the targeted people who are interested. The satisfaction of the audience has a direction relation to the Return on Investment (ROI)...
Please join StudyMode to read the full document