Profile- Wills Lifestyle

Topics: Clothing, Fashion, Retailing Pages: 4 (1240 words) Published: January 31, 2011
The Indian Apparel Industry is segmented into two sectors:
•Domestic & Export segments

India is very strong in niche segment and short-run fashion garments
The Domestic RMG industry is highly fragmented with a few players in organized sector. This degree of fragmentation can be attributed to the erstwhile government policies. Small and unorganized local players largely dominate the domestic RMG Market. The domestic market worth Euro 13.64 billion can further be segmented into: –Men’s wear segment

–Women’s wear segment
–Kid’s wear segment

Over the last TEN years, ITC's Lifestyle Retailing Business Division has established a nationwide retailing presence through its Wills Lifestyle chain of exclusive specialty stores. It has been providing the Indian consumer a truly 'International Shopping Experience' through world-class ambience, customer facilitation and clearly differentiated product presentation. These stores have established themselves as preferred shopping destinations in the prime shopping districts across the country. ITC believes in the philosophy of 'Enjoy the Change' - the change that comes through With its brands, ITC aspires to build a dominant presence in the apparel market through a robust portfolio of offerings. Wills Lifestyle, as a fashion destination, offers a tempting choice of Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear & fashion accessories, Essenza Di Wills – an exclusive range of fine fragrances and bath & body care products for men and women and Fiama Di Wills – a range of premium shampoos and shower gels. Wills Lifestyle has also introduced Wills Signature designer wear, created by the leading fashion designers of the country. ITC also initiated a foray into the popular segment with its men's wear brand, John Players, in 2002. In 2006, With a distinctive presence across segments at the premium end, ITC has...
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