Promod Merchandising

Topics: Fashion, Clothing, Store manager Pages: 4 (867 words) Published: November 28, 2013
National Institute of Fashion Technology, Hyderabad
Department of Fashion Design
September 2013

Merchandising Assignment on

Submitted By:
Shraavya Reddy
Roll No. 28
Semester- V

Submitted to:
Mr. Annaji Sharma

Introduction

Promod was created in 1975 as a French family boutique dedicated to the sharp design, the production and the retailing of women's ready-to-wear and original accessories.

With more than 30 years dynamic experience in women's ready-to-wear retailing, Promod is today one of the biggest fashion store chains and the brand enjoys huge international success with 1028 outlets in 55 countries. Promod has been established in many Main countries such as France Spain, Greek, Italy, Germany, China, Poland, Czech Republic, Hungary, Switzerland, Belgium, UAE, India, Portugal, Austria, Russia, Malta, Lebanon, Luxembourg, Morocco and etc. In the coming years, Promod aims to accelerate its international development, in new geographic areas and in those where it is already present.

Promod dress up and down all modern women that are looking for affordable, feminine and easy-to-wear fashion. Their inspiring collection offers a wide range of frequently updated items from more timeless seasonal must-haves to more cutting-edge designer-inspired fashion pieces. 

Promod collections aimed primarily at women 20 to 30 years, modern and active, seeking a fashion accessible and quality, not too classical or too sharp, and they will by its variety and its renewal to combine clothes to its own inspiration.

Mixing and matching Promod's clothes and accessories, you can create this little "je ne sais quoi" that will spell out your own fashion style

Promod has its own clothes designers that create some 3,000 models a year for all your fashion moments: work, evenings out, and casual wear.

All through the year, their team of designers and buyers comb the world to track down the newest fabrics and...
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