proposal for fashion industry

Topics: Fur clothing, Clothing, Fashion Pages: 4 (454 words) Published: April 29, 2014
 ESPIRE COMPANY QUESTIONNAIRE Name Gender:

Age:
The consumer club of Espire company would like to know how customer spend their money every day. Many customers complain that they do not have enough money at the end of the month. The purpose of this questionnaire is to find out the inequity of our customer. It will determine where they go to shopping, How much they spend on items they buy, is the product is affordable and etc. The data will be kept confidential. Please return completed questionnaire to your introduce or put it in the envelope in front of room g15. Indicate your feeling about the following items by ticking ( / ) on the appropriate line.

1. What is your work status?
Student
Working
Self-employed
0thers, please specify __________
2.What is your annual spending on designer and fashion accessories in a year? Less than RM100
RM100-RM400
RM401-RM900
RM901-RM1500
More than RM1500
3.Do you think our products are affordable to buy?
Yes
No
4. How important are the following features of a shopping experience to you? Important Unimportant Price

On-Trend
Brand
Convenient Location
Store Atmosphere
Product Quality
5. Please indicate your level of agreement with the following statement. Agree Disagree Espire has low prices

Espire has a contemporary image...
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