Men and women have different views on shopping. Women find it as an exciting, entertaining and fulfilling task, while men find shopping as an unpleasant chore. Women seem to be more fascinated by the idea of fashion and find an identity with their clothing. Men on the other hand, just view it as a way to clothe themselves, and don't find any real meaning in it. The shopping experience as whole for men is basically just find a good deal and you’re done, for women it's more about the quality and the styling. Fashion has mainly been aimed at women, it hasn't been geared towards men much, until the last couple of years.
More and more we are starting to see men's fashion magazines on the newsstands. For a long time it had been pushed that the woman should be the fashion conscious one, while the male just wears his basic suit to the office. Times have changed a lot from the business suits now that more and younger people are becoming entrepreneurs. This is especially true in Southern California where many young men are starting their own line of extreme sports apparel, here they just come in to work in basic T-shirt and pants. Women still have to wear conservative clothing in order to be taken seriously, so this plays a part in the way they shop.
When women go into a store it takes them a long time to figure out what to buy. For example what's appropriate for work and what's appropriate for leisure. Women also look for quality in their clothing, appropriate fit, and color coordinate almost every outfit they buy. Another reason it takes them forever when shopping is that they must accessorize the outfit too. This means earrings, shoes, handbags, make-up and anything else they can think of. Friendliness is another of their weaknesses, when women start talking to a sales associate they start to get influenced by whatever the sales associate tells them to buy at the store.
When men go into a store they already have in mind what they want to buy and that's it....
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