Uniqlo is a Japanese casual wear designer, manufacture and retailer. In the past few years, Uniqlo has grown substantially through out many countries and continents. One special thing about Uniqlo is that it started out as a unisex casual wear store. As you can see that Uniqlo’s clothes are very simple, basic and fits for everyone. It offers clean and sleek looks where you can wear them everyday.
The main competitors of Uniqlo are Gap, H&M, Zara, Abercrombie, and American Apparel. Nevertheless, Uniqlo is uniquely different from other retailers in the way that it’s the only brand that it fits perfectly to almost everyone and quality is excellent. Some materials incorporated Japanese technology into the clothes. The example is Heattech legging or heat retaining legging where it kept you extremely warm during winter.
Uniqlo has an impeccable store management. The store itself is being arranged in an orderly approach and when a customer enters a store, Uniqlo employees will greet he/she enthusiastically as it’s a store opening day and will offer assistant constantly while a customer browse through the store. I found this to be a very distinctive feature of cloth retailer because it makes me feel like an important customer.
One of the key policies that Uniqlo implement is that it always restocks product every morning. This way there will always be a large supply of clothes in all sizes. Therefore, a customer will not have to face the problem of not having the right size. This is a big plus for me personally because many times when I visit other clothes store such as Zara or H&M, my size will always run out quickly. Therefore, shopping with these brands will not provide me with the assurance or comfort that there will always be sizes for me that are available like Uniqlo.
In terms of marketing, Uniqlo has done a great job on getting the message of high quality, fashionable pieces in lots of color at reasonable prices. And they have many notable projects...
Please join StudyMode to read the full document