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Topics: Clothing, Fashion week, Fashion Pages: 10 (3087 words) Published: October 5, 2013
1.0 OVERVIEW OF PADINI
Padini Holdings Berhad is an investment holding company. The Company's subsidiaries are dealers of ladies' shoes and accessories, dealers of garments and ancillary products, dealers of children's garments, maternity wear and accessories, provision of management services and dealers of garments, ladies' shoes and ancillary products. The Company principally operates in Malaysia. The Company's subsidiaries include Vincci Ladies' Specialties Centre Sdn. Bhd., Padini Corporation Sdn. Bhd., Seed Corporation Sdn. Bhd., Yee Fong Hung (Malaysia) Sendirian Berhad, Mikihouse Children's Wear Sdn. Bhd., Padini Dot Com Sdn. Bhd., Padini International Limited, Vincci Holdings Sdn. Bhd. and The New World Garment Manufacturers Sdn. Bhd. Padini Holdings Berhad (MYX: 7052) is a Malaysia-based investment holding company. The company sells both men's and ladies’ shoes and accessories, garments, ancillary products, children’s garments, maternity wear and accessories through various subsidiaries. Its most prominent brands are Padini and VINCCI. Its goods are exported to mainly Asian countries. Padini began operations as Hwayo Garments Manufacturers Company in 1971, it was affiliated in garment manufacturing and wholesaling. It entered the retail industry in 1975 with flagship brand Padini. VINCCI was established to market ladies shoes, bags, belts and other accessories in 1986. Many brands including MIKI, SEED, ROPÉ, P & Co., PDI[disambiguation needed] and PADINI AUTHENTICS labels were launched in the following decades. In 1991, Home Stores Sdn Bhd was launched to hold all the companies involved in the Group's retail, wholesale and manufacturing businesses. It was subsequently renamed to the present Padini Holdings a year later. In 1995, Padini Holdings Sdn Bhd was converted to a public company limited by shares and adopted the name, Padini Holdings Berhad and soon listed on the Second Board of the then Kuala Lumpur Stock Exchange. The year 2000 witnessed the establishment of Padini Dot Com Sdn Bhd to provide electronic business services and solutions for the group. Padini Holdings was transferred to the Main Board of the KLCI Bursa Malaysia in 2005.[ 2.0 ANALYSIS OF MARKET SITUATION OF RETAIL INDUSTRY

Fashion retail is typically a consumer goods market. It is characterized by very short product life, fickle consumer preferences, numerous competitors, relatively easy entry and exit, and a myriad of manufacturing, marketing and retail alternatives (Richardson, 1996). Over here, we will mainly make references to U.S and Europe where the fashion capitals - New York, Milan, London and Paris - resides. One of the reasons for their leading role in the apparel sector is that they are able to acquire information on future trends in colour, theme and styles in advance, preparing their own collections by combining and interpreting such information with market data (Aktuglu, 2001). Couture wears are exclusively tailored by in-house designers and are produced in limited numbers of expensive, high quality garments. Couture houses are organised according to long-established principles, with the couturier (or designer) providing an identity and direction, supported by assistant designers and a premier de l'atelier (head of the work room). Couture houses are regulated by national organisations which ensure that members meet stringent design, manufacturing and commercial regulations.These regulations make couture garments affordable by very few consumers (Wigley, 2004). The world clothing and textile industry - encompassing clothing, textiles, footwear and luxury goods - reached almost $2,560 trillion in 2010, according to MarketLine. The apparel, luxury goods and accessories portion of the market, which accounts for over 55% of the overall market, is expected to generate $3,180 billion in 2015, with a yearly growth rate in excess of 4%.  

The market uses intelligent bar codes to track products in a system called radio-frequency...
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