zara SWOT

Topics: Haute couture, Clothing, Future Pages: 2 (352 words) Published: November 27, 2013
Strength

Brand

Zara is one of the famous national costume brands. There are about 2000 chain store at about 50 countries, and it be evaluated the most research value brand in the Europe. Zara has big potential development ability in the future

Amount of clothing styles

Zara always produced about 20 thousand kinds of styles clothes every year, so it gives some selections to different customers. Zara always give a fashion and strange feeling to customers. More selections and follow fashion step closely lead Zara to become more attractive and charming.

A few amounts of one style

Zara produces a few amounts of one style, and they will not fulfill the clothes in one store when the store sells out. If customers are not buy the clothes during a period time, maybe Zara will have no inventory, so it helps Zara to build loyal customers.

A big and strong designer team

There are around 500 fashion designers in Zara, and they always take part in some fashion shows around the world, it can help them to get inspiration on the clothes.

Weakness

There are lost of younger designer in ZARA, however lack of high class and more experience designers.

Lack of promotion

Opportunity

Technological development

Nowadays, progressing in technological development, the transmission of information become faster and faster. People can know a lot of information through the Internet and other channels (television, radio, et.) without go out

Consumption ability improvement

Nowadays, people’s life has improved. Some people have ability to afford the

clothes. So it is pushing forward Zara’s development.

Threats

Competitor: there are lots of famous and fashion couture in the world such as H&M, UNIQLO,Gap,etc. Zara must solve and face a lot of challenge and then outstanding in the industry.

The cost of Raw material

Zara do not put the producing flow in some low cost countries, they used centralized production mode to produce the product and...
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