Zoots—the Cleaner Cleaner Case Analysis

Topics: Environmentally friendly, Customer, Environment Pages: 3 (661 words) Published: August 22, 2009
Zoots—The Cleaner Cleaner Case Analysis

This company has an amazing concept and leadership which makes it appealing for potential customers, investors, and lenders. There are very few problems with this company but the main issue that the company is facing is the paradoxical problem of having too much volume. They are still growing across the country and the customers they are serving are so happy. Why? Customer convenience. These issues will be discussed as well as other aspects of the SWOT analysis.

Strengths
• Customer convenience
• High quality
• Extended store hours
• Drive through drop off and pick up facilities
• 24 hour access through secure personal locker system • Internet access to track order information
• Web-based coupons and promotions
• Goodwill drop off for donating old clothing
• 24 hour pick up service
• Bulletin board for in-store convenience
• A conventional in-store counter, where customers and point out spots and discuss special handling with the counter person. • Large menu boards
• A extremely large variety of services other than just dry cleaning. (E.g. shoe polishing and repair, leather cleaning and restoration, etc.) • Mandatory training program for employees
• Employees actively encouraged to make suggestions for operational improvements. • Large trucks for delivery
• Deliveries made twice daily
• Large operation plant
• Experienced tailors on location
• Multiple inspectors for customer items
• Success in financing
• Strong concept and leadership team
• High Volume
• Economies of scale
• Money back guarantee for damaged dry cleaning goods

Weaknesses
• Lack of quality because of such high volume
• Pressure put on the plant team to tag spots more carefully because of the large volume. • Rejects and problem garments because of the large volume • The pressing machines could not keep up with...
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