A Study on Color Preference Affects Visual Image for Different Style Clothing of Shop Window Design

Topics: Windows, Display window, Color Pages: 2 (673 words) Published: October 2, 2014
- A Study on Color Preference Affects Visual Image for Different Style Clothing of Shop Window Design Han Yin Hsua and Shing Sheng Guanb a

Graduate School of Design Doctoral Program of National Yunlin University of Science and Technology 1, Yunlin, Taiwan, R.O.C.
b
Graduate School of Design Doctoral Program Professor of National Yunlin University of Science and Technology 2,
Yunlin, Taiwan, R.O.C.
ABSTRACT

The study inferences in the shop windows of different styles of clothing design by color preference to affect people visual image, inviting the experts team of design background to create the color sample with contrast color scheme and similar color scheme.

According to One-way ANOVA analysis, all the participants in “Spring/Summer dress – contrast coloring” have more “natural”, “colorful” and “refreshing” feelings; in “Spring/Summer dress – similar coloring” have more “refreshing”, “colorful”, “romantic” and “warm” feelings; in s “Autumn/Winter dress – contrast coloring” have more “mature” feeling, “Autumn/Winter dress – similar coloring” have more “monotonous” and “mature” feelings; in “Spring/Summer sportswear – contrast coloring” have more “warm”, “refreshing” and “colorful” feelings; in “Spring/Summer sportswear – similar coloring” have more “warm”, “colorful”, “natural” and “refreshing” feelings; in “Autumn/Winter sportswear – contrast coloring” have more “monotonous” and “mature” feelings, and in “Autumn/Winter sportswear – similar coloring” have more “mature” feeling. Analysis of color preference on different style clothing of shop window design that the similar coloring is preferred than the contrast coloring in the 30 participants’ preference of shop window designs. Key words: Shop Window design, Color preference, Visual image.

2

Literature Discussions

2.1 Shop window design
Shop window design is intended for merchandise
display and sales, attracting consumers with a open
space separated by glass windows, featuring with...
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