Major leader advance - 586 Words
Major League Baseball Advanced Media: America’s Pastime Goes Digital
It was January 29, 2010. At the Chelsea, Manhattan, offices of Major League Baseball Advanced Media (commonly referred to as BAM), a team of executives, product managers, and engineers had gathered in a fifth-floor conference room as Bob Bowman, BAM’s chief executive officer, energetically walked in to lead their weekly mobile meeting. Among the team members were Chad Evans, director of mobile product development, and Tracy...
586 Words | 2 Pages