Marketing Paper - 4900 Words
I. Background of the Case
Victoria Court is the name of a chain of drive-in hotels in Pasay, Caloocan, Pasig, Malabon, and Manila owned by the Victoria Court Group. It was first established in 1970 by Angelo King. The first motel, located in Pasay City, was called the Anito Lodge. By 1976, King had opened three more motels in Pasig and in Caloocan.
During the 1980s, the rooms were improved by installing bath tubs and jacuzzis. At the same time, the term drive-on hotel was substituted...
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